Today, Yahoo has announced that it has teamed up with their rival search engine, Google, to display Google adsense ads on %3 percent of Yahoo’s search results. Google’s ads will appear only for 2 weeks. It’s nice to know that Yahoo is considering a partnership with Google.
Yahoo has said that this is just a test and it that it does not mean they will stay partners with Google.
Since the recent events with the Microsoft bid to buy Yahoo, if Yahoo partners up with Google, they will have created a monopoly, successfully controlling 90% of the internet search business.
In response to Yahoo’s partnership with Google, Microsoft official Brad Smith said,
“Any definitive agreement between Yahoo! and Google would consolidate over 90% of the search advertising market in Google’s hands. This would make the market far less competitive, in sharp contrast to our own proposal to acquire Yahoo! We will assess closely all of our options. Our proposal remains the only alternative put forward that offers Yahoo! shareholders full and fair value for their shares, gives every shareholder a vote on the future of the company, and enhances choice for content creators, advertisers, and consumers.”
Yahoo’s press release can be found here.
April 10, 2008 at 3:51 pm
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April 11, 2008 at 12:08 am
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April 11, 2008 at 4:49 am
If yahoo and google combines there ad business, microsoft msn is going to be dead and its a bad news for microsoft.
April 11, 2008 at 6:03 am
A agree surprisingly Yahoo is doing this against its main comp
April 11, 2008 at 6:05 am
great article Yahoo should be allot more carefull about doing this though
April 20, 2008 at 4:55 am
It seems throwing the stone to ask the way.
November 15, 2009 at 9:14 pm
microsoft msn is going to be dead and its a bad news for microsoft.